Domain tasting is the practice of registrants to use the five-day “grace period” at the beginning of the registration of an ICANN-regulated generic top level domain to test the domain name’s marketability. This practice is one of the reasons why we are having a hard time finding free domain names suitable for us and our business. Many Adsense publishers are making profits using this practice.

According to reports circulating on the web, Google will stop allowing “domain tasters” to register a domain, put Adsense on it for a couple days to make profits and then drop the domain name before the “five-day period” expires. If this information is correct, Google’s decision could stop all “domain tasting” in its tracks. Without the financial incentive from Adsense, it is likely that these domain tasters will need to revise their strategy to continue making profit from domain tasting.

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