Technorati, a blog search engine and advertisement network has  acquired BlogCritics, a 6-year old blog network that draws around 1 million unique monthly visitors. Technorati competes with Google Analytics, Alexa, Compete, and Quantcast in the analytics space, with Google Blog Search, Live.com, Yahoo.com, and Ask.com in the blog search sector and with many advertising companies in online advertising.Technorati plans to integrate BlogCritics into their Media division.

Below is an excerpt from Technorati CEO Richard Jalichandra’s blog:

“Blogcritics brings us closer to an open community of bloggers and the audience that follows them. It also gives us a lot more advertising inventory. What’s in it for them? Our combined resources will help that community grow and expose their work to an even wider audience. We’ll also work more closely with Blogcritics authors so they can monetize their own blogs.”

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